Yet Another Designer Partnership-UNIQLO goes High-End

I know it sounds counter-intuitive but I am SO tired of these designer collaborations. I understand (perhaps better than almost anyone) that they are done almost exclusively for PR value and to raise the profile of an otherwise staple brand but honestly, the product is almost always so very disappointing. H&M? Target? I'm talking to you, kids.

That said, I still think it's rather cool that Japanese retailer UNIQLO (my former client, if we are into full disclosure) today announced eight capsule collections by designers including Philip Lim and Alice Roi. Collections will drop monthly beginning in February 2007. For the full story, click here:

http://www.fashionweekdaily.com/news/fullstory.sps?iNewsid=373344&itype=8486

(www.uniqlo.com for store information)

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