File Under: Full of Surprises

The lovely Stacy DeFino at Weber Shandwick recently sent me some of the newest pieces from Champion. The line is full of pleasant, modern surprises like the empire waist tank that wicks moisture away from the body, perfect for the gym or yoga since it flows away from the tummy, a problem area for many women.

Champion is promoting the younger, hipper side of the brand with a new "How You Play" campaign, which takes it out of its traditionally fitness-focused environment and into all areas of active life. The new ads, shot by famed photographer Miko Lim, show guys and girls engaging with each other and with the product in different vignettes of life while showcasing the diversity and versatility of the Champion products, including double dry T’s, running capris, hoodies and sports bras.

With the New Year and pesky "get fit" resolutions just around the corner, it's the perfect time to invest in new fitness gear. Check out the Champion site for more info or to shop online.