Mini Interview - Madewell Designer, Kin Ying Lee

Kin Ying Lee, Madewell head designer, was gracious enough to answer three pressing questions for eye4style. Read on and don't forget to visit the Madewell store at 532 Broadway in New York!

e4s: We love Madewell's relaxed yet chic attitude. Who's the girl that you have in mind when designing?

A girl that wants to look cool and has a casual approach to fashion, she is a girl who embraces individual style.

e4s: I realize this is probably like choosing a favorite child...but what's your favorite or most essential piece from the winter collection? How do you like to style said piece?

The metallic Lola dress is my absolutely favorite. I would wear it with our raw edge tee shirt underneath, a great pair of tights, and of course, a pair of Madewell boots.

e4s: Can you give us a sneak preview of Madewell's Spring collection in 5 words?

Denim, texture, color, individual, cool.