Another New Lancome Ambassador - Juliette Binoche

Image courtesy of Lancôme

One of our very favorite French actresses, Juliette Binoche, has been named as Lancôme's newest brand ambassador, the company announced this morning. First cast as the face of Lancôme’s Poême fragrance in 1995, Binoche embodies the essence of French femininity.

“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand,” says Lancôme International President Odile Roujol.

Binoche will appear in a 2008 advertising campaign, photographed by Nick Knight, for the Lancôme Rénergie line, which addresses the signs of aging.