Say it Ain't So, Tara.

Yep, that bebe.

I was lucky enough to attend Thursday's Fashion Group International Rising Star Awards, which were sponsored this year by Cosmopolitan and bebe, two bastions of style (ahem.)

At the luncheon, bebe announced that designer Tara Subkoff will be the brand's first design collaborator, with the Tara Subkoff for bebe collection launching in all stores this February.

That's a long way from Imitation of Christ, no? We at eye4style are alarmed though Subkoff claims to be happy to design "sexy, wearable clothes" for the masses.

What do you think? Will Tara Subkoff for bebe be a success?