Our friends at H&M pay tribute to Marimekko this spring. For those not in the know, the Finnish textile company is best known for bold, bright colors and striking prints. Fashion icon Jackie Kennedy put Marimekko on the international map when she wore its dresses during her husband’s 1960 presidential campaign.
"H&M’s design team has always admired Marimekko’s vivid prints and colors, and they feel so right for this season,” says H&M’s Head of Design Ann-Sofie Johansson. “We came up with the idea of creating a summer collection built around the fun and joyful attitude of Marimekko’s vintage prints.”
Mark your calendars! The collection will be available in H&M´s stores beginning on April 10.
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