Truth be told, I kind of hate Bluefly. Their television ads bother me to NO END with their trite attempts at being racy and the online boutique, while it sells some great merchandise, is totally overpriced for an off-price retailer.
But tomorrow, Bluefly is launching a new concept...b*fly (I feel like I'm in an episode of 90210 with this egregious use of the word 'fly', btw), a new contemporary online boutique. I AM looking forward to seeing what brands they'll carry and how the assortment will differ from that of Bluefly (which already carries many contemporary labels.)
Check it out for yourself when it goes live tomorrow at www.bluefly.com.
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