Sponsorships at Fashion Week are always a hot commodity - Designers need money (shows at the tents cost a minimum of $100,000) and brands want the exposure they'll receive at one of the biggest media circuses in the world.
Once exclusively the bastion of hair and makeup companies, more and more shows have nail and now even skincare sponsors. In all fairness - great skincare is the foundation to a perfect face, so it does make sense.
Today at Reem Acra: Decleor Hydra Floral moisturizer (right, a model and makeup artist favorite) and the Excellence anti-aging skincare collection (a stretch for the models perhaps, but apparently Reem is a big fan)
Friday at Abaete: Caudalie (the Beauty Elixer is perfect for setting makeup)
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