J.C. Penney's first ever Manhattan outpost opens officially on July 31, but at my exclusive sneak peek of the store yesterday, I learned that the 'soft launch' was today. So, what does that mean? J.C. Penney's Manhattan Mall location is open for business!
If you're a longtime Manhattanite, you may be wondering what to expect. Well, this J.C. Penney stocks all of the brands you'll see at the store's suburban locations, including Paul Frank, Bisou Bisou, American Living (which I have a sneaking suspicion is designed by Ralph Lauren) and I Heart Ronson. There's even a Sephora in store. Narrow departments make this particular location super simple to shop - and expect stellar customer service - the store employs an army of 500.
One Manhattan-only perk? $15 dollar delivery anywhere within the borough.
So, what won't you find? Furniture. This J.C. Penney stocks only soft home goods - think linens, throw pillows and the like.
For more info on launch-specific store events, including an in store appearance by David Cook, click here.
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