Watch This: Brüno

Brüno in a Thierry Mugler original with model Alessandra Ambrosio.

Photo By Gavin Bond, Image via Women's Wear Daily

"He’s gay. He’s Austrian. He worships Karl Lagerfeld. And now, he’s coming to a theater near you."

After two years of crashing catwalks, “Brüno” hits the big screen at midnight and the fashion industry seems to be in a mocking mood. Diane von Furstenberg tells today’s Women’s Wear Daily, “He’s a great comedian and incredibly talented and I can’t wait to see it. In comedy, anything is fair game...He didn’t come to my fashion show but I wish he had.”

But being on the receiving end of Brüno’s antics isn’t always fun and games for OTHER designers. Agatha Ruiz de la Prada watched in horror as Brüno bullied his way onto the catwalk of her show last year (see video below). “I was furious with that man. He was violent. He pushed my art director to the floor and scared the models...I wanted to kill him,” she recalled. For now, she may have forgiven Sacha Baron Cohen, but the ghost of Brüno will be felt at her fashion shows for a long time. “I will tell you. Security? We have much more of it now.”

For more on the fashion industry's take on Brüno, visit www.wwd.com.  For theaters and showtimes near you, visit www.fandango.com.