New York Fashion Week: Aveda for Rodarte Spring 2010

For this week's Rodarte Spring 2010 show, lead hairstylist Odile Gilbert for Aveda created an edgy and daring, yet natural style, with hair pinned away from the face in a thin veil of black wool.

“Kate and Laura wanted something different—a bold hair look that would be unique to Rodarte, and really echo their collection. They were inspired by the work of photographer, Edward Curtis, who captured stunning images of the Native American peoples. They were also moved by the idea of a young girl from the country who wants to be sophisticated but doesn’t have much, so she twists a thin veil of black wool stylishly through her hair. The netting of black wool echoes the collection’s knits and textures. The look is raw, hard, and organic,” said Gilbert.

Gilbert suggests recreating the look at home, “This look can be worn with or without the black netting, and can be striking for evening wear. Begin by prepping wet hair with Aveda Phomollient™ Styling Foam (this product is fantastic for adding volume and texture with no crunch!) and blow-drying loosely with fingers. Layer hair generously with Aveda Pure Abundance™ Hair Potion and rake through to create texture and volume. Pin the sides back securely to create a roughed-up cascade that is swept away from the face. Finish with Aveda Air Control™ Hair Spray for hold.”