New York Fashion Week: Davines for Timo Weiland Spring 2010

Leonardo Manetti from ION Studio in Soho was responsible for the look at yesterday's Timo Weiland Spring 2010 collection. Both the men and women had high-volume hair thanks to Davines Defining Volume Mousse, Davines Defining Glam Power Spray and Davines For Wizards No. 5 Stucco. Manetti said the inspiration was “Edwardian Beauty—very romantic.”

For the ladies, Manetti pulled hair half-back and applied a liberal amount of Volume Mousse to the bottom half of the models’ hair. Next, he scrunched the hair to create volume, used a blowdryer to dry the product, and brushed out the hair. After the hair was teased, he took a curling iron to add definition to curls and then he brushed out the hair for maximum volume. Finally, he raised single pieces of hair from the crown for a very messy, high volume look and lightly spritzed Glam Power Spray for finish.

For the boys, Manetti applied No. 5 Stucco to hair and pulled pieces up. Many of the men had deep side parts and the the Stucco accentuated their natural hair texture and played up volume.