Don't Call It a Comeback: Prescriptives

$42.00 at Prescriptives

It, quite literally, BROKE MY HEART two years ago when beloved beauty brand Prescriptives announced that it would cease distribution to department stores. The decision felt inexplicably final, so though they continued to sell via Prescriptives.com, I stocked up on my faves (including the Custom Blend Foundation, Vibrant-C Skin Brightening Moisturizer & Eye Cream Set, False Eyelashes Plush Mascara and Lip Specialist Triple Action Therapy) and then went on my merry way, replacing what felt like IRREPLACEABLE products with sad, subpar substitutes from other brands.

But thankfully, not EVERY woman in the world took the brand's news sitting down. In fact, a passionate group of women, numbering in the tens of THOUSANDS, petitioned Prescriptives' parent company, The Estee Lauder Companies, via mail, e-mail, Facebook, Twitter, and presumably carrier pigeon, to bring back Px...and guess what? It actually WORKED. Now sold exclusively at Prescriptives.com - so mod, the digital girl in me loves it - the NEW Prescriptives boasts the tagline, "Established 1979. Refreshed 2011."

Learn more about the passionate women - #PxPassionistas if you will - that are responsible for relaunch of Prescriptives below,  and check out the site now for some beautiful inspiration, to explore old faves and discover new.