New York Fashion Week Beauty: Odile Gilbert for Kérastase Paris at The Row

Stylist extraordinaire Odile Gilbert for Kérastase Paris created a gorgeously elegant twisted up-do for today's presentation of The Row's Spring 2013 collection. “I think this is about the [designers’] identity,” Gilbert told WWD, “it’s cool hair — but always a bit under control.”

To get the look:

• Prep damp hair with Ciment Thermique and Mousse Volumactive
• Rough dry hair, wrapping strands around fingers as you go
• Divide hair into two sections behind each ear
• Twist each section in a backwards direction and then begin twisting and pinning them together
• Tie the twists with an elastic, tucking the ends underneath the style and pinning into place
• Fluff up the texture at the top of the head with fingers and lightly spray with Double Force Hairspray for hold