New York Fashion Week Beauty: Wella Professionals for DKNY

The hair look at the S/S ’13 DKNY show this weekend was youthful and natural looking but with a definite sense of direction. “The DKNY S/S ’13 collection was based on the ultimate DKNY girl’s lifestyle, with every aspect of her day catered for, from swimwear to outer-wear, so it stands to reason that the hair reflects this direction. I wanted to create a hairstyle that gave a sense of unity to the look and give a relaxed, lifestyle feeling. I felt it important to give a sense of life and movement to the hair and play on how the light reflects on textures, so I created a subtle multi textured effect on the hair” said Eugene Souleiman, Global Creative Director, Care & Styling, Wella Professionals.

These subtle different textures were brought to life with a smooth clean fresh finish to the front of the hair which was swept low from a side parting and was tucked behind the ear, to a more textured ‘Californian sunned’ look to the back and lower part of the hair. The overall result was of a young, relaxed feeling which was not forced or contrived yet was definitely done with deliberate intention.

To get the Look:

  • Start with clean freshly washed and conditioned hair, using Wella Professionals Enrich Shampoo and Conditioner, to ensure hair is in perfect condition.
  • Roughly dry the hair using your hands. Then create a low side parting and section off the hair from the parting to the crown.
  • Section off hair and blow dry each section perfectly straight using a round brush to create a smooth sleek finish. Apply tension with the brush at the roots and loosen the tension as you dry to the ends of the hair.
  • Once this section is dry and smooth, sweep the hair down low over the forehead and secure behind the ear with a hair grip.
  • Pull some of the hair forward over the ear to give a less polished feel to the look.
  • Pull the hair on both sides towards the back of the head and twist in to a rope – spray with Wella Professionals Ocean Spritz Beach Texture Spray, then while holding the hair in a tight twisted rope apply heat with a diffuser till the hair is bone dry.
  • For extra effect, pin the rope up until you are ready to reveal the hair. Once the rope of hair is released, the hair will have a natural tousled effect to it.
  • Finally, for added texture, once the hair is loose push the hair upwards against the natural grain around the crown of the head to give a textured fly away feel to the hair.

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