Shop This: Birchbox Local

Birchbox has already mastered (some might say CREATED) the formula for online beauty discovery, and starting today, they've taken things IRL. Open NOW through Monday, the 16th in New York's Chelsea Market, the brand's first pop-up- Birchbox Local - gives beauty obsessives the chance to BYO (that's Build Your Own, friends!) Birchboxes, experience fun, exclusive services from top beauty brands, and of course shop their little hearts out.

Book a beauty service in advance - reservations are $15, which is redeemable in full at the pop-up - at, or simply pop by to shop at 459 West 15th Street, inside Chelsea Market!