17 year old rock progeny Georgia May Jagger (daughter of Jerry Hall and Mick Jagger, in case that wasn't clear from the photo below) was today announced as the new face of Hudson Jeans.
Below is a sneak peek of the campaign which was shot in London last month by famed fashion photographer Mario Sorrenti and styled by Camilla Nickerson. Georgia May's English and American lineage is said to mirror Hudson’s brand, which marries British cool and California freedom.
Among the ad campaign images are ones of Jagger wearing denim cutoffs and lounging on a Union Jack pillow or posing in ripped, bleached jeans against the background of an elegantly disheveled apartment, complete with beat-up leather armchairs and worn afghan rugs.
For more scoop, check out the full Women's Wear Daily feature here.