Every year, I desperately await my invitation to a handful of great beauty events. Tops on that list is the incomparable CEW (Cosmetics Executive Women) Product Demo.
Preceeding the annual CEW Beauty Awards, the Product Demo is designed to give CEW members - beauty professionals, brand representatives, editors and bloggers alike - the chance to test drive all of the great products being considered for an Award this year. These are the beauty industry's equivalent of the Oscars, folks, so it's a showcase of the best of the best in NYC's Metropolitan Pavilion and Altman Building.
Of course, it wouldn't be a great beauty event without a fantastic gift bag and this year was no different. I left with a huge Allure canvas tote, crammed with full sized products and deluxe sized samples for testing.
See all the products being considered for a CEW Award here and of course, stay tuned for reviews of my faves!
If you're a beauty industry professional, learn more about CEW here.
Beauty 360 from CVS sponsored a great booth showcasing their premium brands.
Crest Whitestrips!
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