Behind-the-Scenes: The Making of Bleu de Chanel

CHANEL celebrates the launch of their latest men's fragrance, Bleu de Chanel, with the debut of a short film directed by Academy Award-winning filmmaker Martin Scorsese.

The film features the delicious French actor Gaspard Ulliel as a young actor (not much of a stretch?) whose artistic talent, rebelliousness and luck have catapulted him into the public eye, but who refuses to conform to the lifestyle and expectations his newly found fame has forced upon him. Such a rebel, you know?

As he struggles with the pressures and demands of celebrity, he encounters his first love, who for years supplied him with the passion and turmoil that fueled his work. Faced with a choice, he pushes aside convention and dares to be unexpected.

A reflection of his deep history with the Rolling Stones, Scorsese chose the song She Said Yeah, a 1965 release from their album December’s Children (And Everybody’s), as the soundtrack for the film.

Created by CHANEL Master Perfumer Jacques Polge, BLEU DE CHANEL is described as a woody aromatic fragrance for today’s modern man. View the short film here and learn more about the scent itself here.