Shop for Style, or Shop for Deals?

While I'm admittedly not the most value-concious shopper, saving a little bit of money here and there is inarguable a wise move, as it allows you to splurge when inspired (i.e. my latest acquisition - the Isabel Marant Bobby Low-Top Sneakers) and indulge in the little luxuries that make life worth living.

Thankfully, it's easier than ever before to shop for deals, whether it’s in store or online as more and more companies get on board with my mantra - #ABM or, Always Be Marketing - offering unbeatable deals, sales and rebates to attract new customers and retain existing ones. Group buying sites, such as Groupon, also ensure that you can make saving money a lifestyle, instead of a chore - cheers to that!

Tell me, when you find a great deal, do you BANK that money or spend it on something else you've been wishing for? Share your thoughts in the comments!

This post was produced in association with Groupon UK.