Behind the Seams with Rent The Runway

In its three short years of existence, Rent The Runway has become one of the key weapons in my event arsenal. Their assortment of on-trend designer dresses offers something for any woman and EVERY occasion, and their user-submitted reviews and photos make shopping for something flattering ALL too easy. In the words of my Southern friends, bless their hearts!

At the recent launch of Our Runway, Rent The Runway's new social shopping platform, I had the pleasure of chatting with co-founders and Harvard Business School grads (yowsa!) Jennifer Hyman and Jennifer Fleiss. In the Behind the Seams episode above, they share words of wisdom on both starting and running a business - I have a feeling you'll be as inspired as I was.

If you're in the market for a holiday frock, be sure to check out Our Runway. By entering your height, bust size, dress size and age, you can view a gallery of user-generated photos  with comparable body types in dresses available for rent, who have personally uploaded photos from their experience wearing that particular dress.

Visit Style Coalition TV for more original video content from SC bloggers, including the latest episode of Street Peek with my pal Julia Dinardo of Fashion Pulse Daily.