Ballet is clearly having a moment, and with good reason. Unlike most forms of athletism, dancers marry strength with glorious grace and discipline. All things considered, it makes perfect sense that Kérastase Paris has tapped ABT Principal Dancer Diana Vishneva as the face of their latest collection, Discipline.
Designed to deliver control and elegant movement to hair that's otherwise 'untamable' and 'unmanageable,' Discipline is an in-salon ritual and at-home regimen perfected by L'Oreal Advanced Research over the course of 8 - EIGHT - tireless years. All that effort paid off with a pampering formula that leaves hair soft and sexy, with controlled volume.
My favorite product in the at-home regimen is the Spray Fluidissime, a lightweight styling spray perfect before heat-styling - or air drying, though admittedly, that's off-label use.
Diana's campaign (video here) and the Discipline Collection debut this month at Kérastase Paris salons nationwide.
Posted by eye4style on Tuesday, August 05, 2014 at 1:41 PM