Pin Your Way to NYC with PINK & ELLE!

The SoHo PINK store is one of my favorite downtown shopping destinations. Regardless of your age, it boasts killer loungewear, colorful, fun and comfy bras (this multi-way push up is a savior, but I digress), AND, on the last weekend of each month, a bling machine for free custom bedazzling on PINK gear purchases over $50 – sweet, yah?

And NOW, PINK is expanding its footprint in Manhattan, taking over a full floor in the mega-sized Herald Square Victoria’s Secret flagship in Midtown this November. To celebrate the impending re-opening, the brand is marrying two of my great loves – NYC itself, and Pinterest – and challenging fans to share their city pride and Pin their way to NYC!

To enter, simply create a board inspired by what YOU love most about NYC (think creatively…could it be fashion? Food? Art? Broadway?) for a chance to win a trip for two to the Big Ap, a $1,000 shopping spree in the brand spankin’ new PINK Herald Square store and a styling session with an ELLE stylist. 

I’ll be kicking off my board today, but if you need a little inspiration, check out PINK’s NYC Love Pinterest board here, and see the official contest rules here*. Don’t forget to pin PINK’s contest image and at least one other image from the PINK NYC Love board, then copy your board's URL and submit it by October 18 at

Visit the new PINK destination at Victoria’s Secret this November in Herald Square, or if you simply can’t wait, visit one of the two exclusively PINK stores in NYC – SoHo or Kings Plaza in Brooklyn.

*NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of U.S., D.C., Puerto Rico 18 years or older. Enter between 10/2/12 and 10/18/12. See rules at for details.

While all opinions expressed are my own, this post was produced in collaboration with PINK, ELLE and Style Coalition.