I don't know about you guys, but one of my obsessions of the past year has easily been...the GIF. You can even scroll through a few of my favorite GIF blogs here. So, you can imagine how thrilled I am to (FINALLY) have a starring role in my very own GIF (and a GIF focused on one of my very favorite things at that - my HAIR).
Created by my friends at Pantene to kick off their #HairFlipOff Challenge, you can see me get a little bit silly (and a little bit sassy) below, and if you're so inclined, I encourage you to take the challenge too - show me and Pantene what you've got!
Embracing the Flip Off is easy, and you can get as creative as you like on video application Vine (follow me @Dina Fierro while you're at it). Once you've created your six second clip, just share the video to Twitter along with @Pantene's handle and the hashtag #HairFlipOff. Select Vines will be turned into a GIFs like mine, and shared via the @Pantene Twitter feed this Sunday, April 14, during the MTV Movie Awards.
I'll also be live-tweeting along with @Pantene during the show, sharing my favorite hair looks of the night. Be sure to follow and tweet along for a chance to win Pantene products just by retweeting or favoriting @Pantene during the show.
See you then! 
While all opinions expressed are my own, this post was sponsored by Pantene.
Flip It, Flip It Good! Pantene's #HairFlipOff Challenge
Lookmatic Love [+ a #Giveaway!]: Ten Over Six Collabs on the Ultimate Cat-Eye
It’s good to find a style signature, and one of my favorites is undoubtedly a retro cat eye frame. In my spectacle WARDROBE, I’ve got prescription beauties and sunnies from brands high to low. But no cat eye is as special as Lookmatic’s new Patti Goes to Paris cat eye ($130), designed in collaboration with Los Angeles boutique Ten Over Six.
Ten Over Six Creative Director Kristen Lee created the Patti Goes to Paris in subtle homage to rock icon Patti Smith and her recent, National Book Award winning memoir Just Kids. It’s an extraordinary read, in fact, if you haven’t read it, I suggest you close your laptop now and get moving (okay, okay, finish this blog post first.)
Source: fmr-id.com via Dina on Pinterest
Available in three colors – a mod white, pop pink and deep olive – the Patti Goes to Paris is perfectly exaggerated, yet not oversized. The olive plays particularly well on a brunette (if I do say so myself.)
But I’m curious. What’s your preferred eyewear style? To suss out the deets, I’ve partnered with Lookmatic to offer 1 lucky reader the style of their choice – eyeglasses or sunglasses, prescription or non!
To enter, explore the Lookmatic site to find your favorite style and simply leave a comment below sharing! If you need a little more inspiration, you can also check out my Styled By feature spotlighting another of my fave Lookmatic styles - the Shelby.
I’ll choose one winner at random one week from today, on Wednesday, October 10 at Noon EST.
Good luck!
While all opinions expressed are my own, this post was produced in collaboration with Lookmatic.
Pin Your Way to NYC with PINK & ELLE!
The SoHo PINK store is one of my favorite downtown shopping destinations. Regardless of your age, it boasts killer loungewear, colorful, fun and comfy bras (this multi-way push up is a savior, but I digress), AND, on the last weekend of each month, a bling machine for free custom bedazzling on PINK gear purchases over $50 – sweet, yah?
And NOW, PINK is expanding its footprint in Manhattan, taking over a full floor in the mega-sized Herald Square Victoria’s Secret flagship in Midtown this November. To celebrate the impending re-opening, the brand is marrying two of my great loves – NYC itself, and Pinterest – and challenging fans to share their city pride and Pin their way to NYC!
To enter, simply create a board inspired by what YOU love most about NYC (think creatively…could it be fashion? Food? Art? Broadway?) for a chance to win a trip for two to the Big Ap, a $1,000 shopping spree in the brand spankin’ new PINK Herald Square store and a styling session with an ELLE stylist.
I’ll be kicking off my board today, but if you need a little inspiration, check out PINK’s NYC Love Pinterest board here, and see the official contest rules here*. Don’t forget to pin PINK’s contest image and at least one other image from the PINK NYC Love board, then copy your board's URL and submit it by October 18 at www.elle.com/vspink.
Visit the new PINK destination at Victoria’s Secret this November in Herald Square, or if you simply can’t wait, visit one of the two exclusively PINK stores in NYC – SoHo or Kings Plaza in Brooklyn.
*NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of U.S., D.C., Puerto Rico 18 years or older. Enter between 10/2/12 and 10/18/12. See rules at Pink.VictoriasSecret.com/ElleContest for details.
While all opinions expressed are my own, this post was produced in collaboration with PINK, ELLE and Style Coalition.
Peek This: Inside My Medicine Cabinet
I’ll never tire of mild voyeurism, and one of my favorite ways to indulge is by sneaking a peek inside the medicine cabinets of friends – it’s sad but true. That said, my own medicine cabinet doesn’t house many secrets, unless you count those of the beauty variety. Here’s what’s tucked inside tonight:
Included in the mix is, of course, my makeup bag and brushes as well as some basic beauty essentials, and skincare treats and treatments (summer’s wreaking havoc on me, not sure how you’re faring!)
The most recent addition to my beauty arsenal is Vaseline’s Total Moisture Body Lotion. Billed a “clean feeling lotion,” this ultra-emollient and super easy lotion feels good on skin, and most importantly, moisturizes effectively, eliminating the need for any other lotions. Skin is left without leaving a hint of greasiness or stickiness, which is perfect for summer. Truth be told, it’s the only lotion in my life at the moment, and commitment’s really an issue for me, so that’s saying something.
But, apparently, I’m not the norm. In a recent study, 61% of women own more than one body lotion, and almost ¼ (23%!) own more than FOUR. And when asked WHY they own so many body lotions, 59% of women said that they had different lotions for different benefits. For example, lotions that really soften skin vs. lotions that smell absolutely amazing.
I’m curious– how many lotions does your medicine cabinet house? Leave me a comment sharing, and I’ll choose 5 – yes, FIVE! – winners at random to receive a full-size bottle of Vaseline Total Moisture. Winners will be chosen at random on Friday, August 3 at 12pm EST!
While all opinions expressed are my own, this post was produced in collaboration with Vaseline.
Let's Pose Together (+ Enter to Win a Net-a-Porter Gift Card!)
My current Marilyn Minter-inspired CalGel manicure, Posed on Saturday, has garnered over 800 Likes and 20+ comments to date - wowsa!
Between Facebook, Twitter, Pinterest and Tumblr, it's safe to say that I'm a woman who loves to SHARE. But Pose - a web, iPhone, Android and iPad app - brings my SHARING to new heights - letting me snap and upload real-time pics of my favorite fashion and beauty finds to an audience who's just as down with style as I am. In short, I'm obsessed - and you should be too.
I've partnered with Pose this week to offer my followers an amazing little treat - a $150 gift card to my FAVORITE destination for online shopping, and of course, Pose inspiration - Net-a-Porter. Entering to win is easy-peasy - check out my recent Poses here, create a Pose account (online or on your mobile) and Follow me on Pose!
I'll choose one of my Pose followers (both my current and new followers are eligible to win!) at random as the winner next Tuesday, April 3 at Noon EST - GOOD LUCK!
[#Giveaway]: John Frieda + Lauren Merkin Flyaway Tamer Clutch
IF some crazy person asked me to identify my top 10 fashion and beauty essentials, said list would undoutedly include at least ONE amazing haircare product (I'm a Leo, what can I say?) and of course, a stellar clutch to dress up nights out. I mean, obviously, right? These are no brainers for inclusion.
Apparently, as suspected, I'm NOT the only GENIUS in the UNIVERSE who thinks that a travel-sized styling product and an evening clutch go together like peanut butter and jelly, as New York designer Lauren Merkin has joined forces with haircare powerhouse John Frieda to create the ultimate accessory for any Girl's Night Out - namely, a slim, rectangular leather clutch in the most versatile taupe patent imaginable. Complete with a travel size John Frieda Full Repair Touch-Up Flyaway Tamer tucked inside, it's a must for those who are as prone to URGENT fashion and hair EMERGENCIES as I am. Snag yours at www.laurenmerkin.com, while supplies last (it's a limited edition)!
But as I think we've learned before, eye4style readers are SPESH. And one lucky, lucky gal will win the gorge clutch and John Frieda Full Repair Touch-up Flyaway Tamer seen above, valued at $275!
To enter to win, simply leave a comment below and share your biggest hair woe. I'll choose one winner at random on Monday, January 9 at Noon EST!
Good luck!
[#GIVEAWAY]: All Dressed Up with Shabby Apple
As the year winds to a close, I can think of one thing, and one thing alone - New Year's Eve! Truth be told, it's one of my favorite festive moments of the year (it's true what they say about saving the best for last) and getting all dressed up for the big night is truly a highlight. But THIS year, I'm coming down to the wire and still in the market for a spectacular party dress.
That's where mah peeps at Shabby Apple come into the mix. This online dress boutique offers, quite literally, a dress for every woman - and at a pretty sweet price to boot. Tops on my list for New Year's Eve is def the sweet Academy Award Skirt seen above. When styled with a simple silk blouse, a sexy back seam stocking and a high high heel, I'll be ready to celebrate (CUE THE MUSIC), not least of all due to the tiny, wee price tag of just $62. $62, people. For an entire SKIRT. Nuts. All the more money to spend on shoes, right? Right.
But enough about me, y'all. This post is all about YOU, and your AWESOME chance to win the Shabby Apple dress of your choice. To enter, simply follow these easy-peasy steps:
- "Like” Shabby Apple on Facebook - you'll even get special promotions and discounts just for being a fan!
- Leave a comment on this post telling me what you'll be wearing this New Year's Eve
One winner will be chosen at random on Friday, December 30 at Noon!
If you'd rather not leave great style to chance, shop Shabby Apple with an exclusive 10% off code: eye4style10off (valid through January 26, 2012).
Happy Shopping!
Update: The winner is Adele! Happy shopping!
Pin It to Win It: Lands' End Canvas
Women's Slub Cowlneck Sweatshirt, $69.50$20.00 at Lands' End Canvas
From now through December 16th, simply follow @LandsEndCanvas on Twitter and retweet the "Advent-ageous Daily Deal" of the day for a chance to win one of five prizes. The brand is also challenging Pinterest users (if you're not a member, email me for an invite at eye4style at gmail dot com!) to create a virtual pin board featuring Lands’ End Canvas products for a chance to win one of TEN $250 Gift Cards.
Holiday, To Give and To Receive: The Clarisonic PLUS
The holiday season has officially begun and near the top of my beauty gifting list is the Clarisonic - I LIVE and DIE by mine, it's made such a noticeable improvement in my skin texture and clarity. Thankfully, the good folks at Clarisonic want to help me and you spread a bit of good cheer, with a giveaway that’s twice as nice!
ONE lucky eye4style winner will receive TWO Cordless Clarisonic PLUS (one to give and one to receive!), including a Universal Charging Cradle, Sensitive Brush Head, Body Brush Head, Trial sizes of Refreshing Gel Cleanser, Gentle Hydro Cleanser, Nourishing Care Cleanser, and Refining Skin Polish.
Here's how to enter!
- Leave a comment below, nominating a person that you think deserves a Clarisonic and why
- I'll choose ONE winner at random, on December 9, 2011 at Noon EST
- The winner of the contest gets a Clarisonic PLUS for the person they nominated AND a Clarisonic PLUS for themselves - with a retail price of $225, that's a $450 prize value!
Good luck, and happy nominating!
Win It! A $100 Gift Card to Shopbop
If forced to choose just one store to shop from for the rest of my life, the choice might be easier than you'd expect. While Barney's New York and Net-a-Porter remain close to my heart, Shopbop would be a CLEAR...contender. In fact, I JUST ordered these Cynthia Vincent wedges on Friday:
But I digress, as this post isn't about ME, it's about YOU. And the smashing opportunity to win a $100 gift card to spend on the Shopbop designers of your choice! WOOT!
All you have to do to enter is visit the site (feel free to check out their assortment of boyfriend jeans, skinny jeans, William Rast goodies and more) and leave me a comment (follow me, while you're at it, why don't you?), telling me what you'd splurge on, if given the choice.
One winner will be chosen at noon on Friday, September 10!
Good luck!
UPDATE: THE WINNER IS COMMENT 22: @GraffitiKit - congrats!
For the Twitter Obsessed: TwittaBling Nameplate Necklace
If there are two things I love in the world, they're TWITTER and JEWELRY. So, marry the two, a la TwittaBling, and you're sure to have a hit on your hands (at least in my little corner of things.)
These adorbs, personalized pieces (available as necklaces, bracelets, rings or earrings) share your Twitter pride with the world, and serve as a handy little conversation piece too!
Choose from your choice of font (@eye4style, shown above, is in Gothic), chain length, as well as silver, white or yellow gold and if you love a little sparkle (who doesn't, I'm tempted to ask?), you can even add Swarovski crystals or diamonds to your Twittabling - love that!
Shop TwittaBling online - custom necklaces start at just $49.95 - OR if you're feeling lucky, enter to win a custom TwittaBling necklace of your very own (I'm giving one away to a lucky eye4style reader!)
To enter to win, simply follow TwittaBling and eye4style on Twitter and tweet the following:
Hey @eye4style & @TwittaBling! I want a custom Twitter necklace of my very own! #contest #giveaway
One winner will be chosen at random on Friday at Noon EST.
Good luck!
Win It: Diamond Stud Earrings from Kohl's
I'm what some might call a jewelry evangelist. And my jewelry PLATFORM (if you will) is built on the thinking that there's no such thing as a single jewelry must-have. Jewelry is about adoration and lust and it's unabashedly PERSONAL. But even I admit that there's one notable exception to my rule.
The classic diamond stud earring:
Now, no matter how you define your style - funky, boho or sophisticated or avant-garde - there's ALWAYS an occasion for a diamond stud earring. I personally like to rock mine (a platinum, 2 carat total weight pair by Tacori), with otherwise statement-making pieces. After all, I never want to be too TOO, if you see where I'm going there.
It goes without saying that studs are the perfect gift for yourself or someone special, so I've partnered with Kohl's for an exclusive giveaway of 1/2 carat total weight, 14k gold diamond studs, with a retail value of $1,750!
To enter to win, leave a comment on this post WITH your email enabled (I need to notify you if you win!)
Limit of one entry per blog commenter. One winner will be announced on Monday, May 10, 2010 at 12 PM EST.
And even if you don't win, keep in mind that you can find it all at Kohl’s jewelry department – certified diamond earrings and rings, gemstones, pearls and top name brand watches like Citizen and Bulova. All at incredible prices. And with Kohl’s discounts and savings passes, you can’t find a better value on jewelry anywhere.
Good Luck!
Play This (and a Giveaway!): Macy's Daily Fashion Challenge
Can you really put a look together? If so, Macy’s got the perfect opportunity for you to show your fashion chops. Meet the FASHION DIRECTOR DAILY FASHION CHALLENGE; a 30-day contest that lets the fashionista in you put it all together for a chance to win a $500 gift card every day.
The interactive outfit maker lets you combine the season’s hottest styles and accessories to style, shop, and share the perfect look. From putting together an outfit for a blind date to selecting the perfect look for a big work presentation, the challenges mirror everyday fashion challenges, as well as special occasions.
Here is how it works –
- Build the perfect outfit by dragging pieces to the virtual canvas until you are satisfied with the look
- Once completed, click submit to enter your outfit into the voting gallery
- Share your look on Facebook and Twitter and invite your friends and family to vote for your outfit
- The outfit that gets the most votes each day will win that day’s challenge and a $500 Macy’s gift card
Sounds easy, right? Cruise on over and check it out here, it's pretty fun!
Once you've had a chance to visit the site, come back and leave a comment on THIS post, sharing the challenge of the day. One winner will be chosen at random next Friday at Noon EST to receive a $50 gift card to Macy's. Good luck!
Win This: Sue Devitt Triple Touch Light Reflecting Bronzer
Truth be told, I'm bronzer-handicapped. But after years of testing products that were too orange, too gold or too glittery, I've finally found one that's JUST RIGHT (call me Goldilocks!) So, what's my secret? It's Sue Devitt's Triple Touch Light Reflecting Bronzer.
This sleek silver palette houses a myriad of bronze shades from light to dark - simply blend with a large fluffy brush to find your perfect hue and apply to the apples of your cheeks, the bridge of your nose, your hairline and anywhere else that the sun might naturally hit. It also works just as beautifully as a eye shadow palette and by now, I think you KNOW how I feel about multi-taskers (if not, let me reiterate that I LOVE THEM.)
Since I dig this bronzer more than words can say, I've partnered with the team at Sue Devitt for a giveaway. If you'd like to be bronzed and beautiful this Spring, simply leave a comment telling me what beauty product you simply can't live without. And while you're at it, visit the Sue Devitt Facebook Page and follow Sue Devitt on Twitter for some fab beauty tips!
Three winners will be chosen at random next Thursday, March 25 at 11PM EST to receive their very own Triple Touch Light Reflecting Bronzer.
Good luck~!
Lock & Mane: An Exclusive Giveaway AND Discount Code!
While I love the mega-beauty retailers like Sephora, my heart lies with niche, highly curated beauty sites like Beautyhabit and LuckyScent. If you're anything like me and enjoy a more boutique beauty shopping experience, meet Lock & Mane. This luxe e-tailer offers the BEST in haircare today, including some of my favorite brands like Philip B., Leonor Greyl, Klorane and Rene Furterer.
On Lock & Mane, you can snag everything from shampoo and conditioner to styling essentials and even accoutrement such as tools and gorgeous headbands and wraps by designers Jennifer Behr and Jennifer Ouellette.
Since I'm truly LOVING the assortment on site (my shopping list is about a mile long), I'm thrilled to be able to offer an exclusive Lock & Mane discount for readers. Simply enter code "Eye4Style" at checkout from March 18th-25th and save 15% sitewide.
But that's not all...I've also got THREE Hot Tools Flat Irons (valued at $87 each), perfect for home or travel, to give away to eye4style readers!
If you'd like a chance to win, visit Lock & Mane and leave a comment below sharing the haircare brand that you love most from those featured on site. I'll choose three winners at random next Thursday, March 25, 2010 at Noon EST.
Good Luck!
Play This: Project Runway on Wii (and a Giveaway!)
If you're a fashion television buff like me, you'll be thrilled to know that Atari has partnered with the executive producers of Project Runway to create the first-ever video game based on show. Available now, it's an exclusive for Wii and lets YOU play the role of aspiring fashion designer. Fierce, right?
Just like on the show, players are presented with a range of theme challenges as they create designs and adorn models with hair, makeup and accessories. You can then become the model and strut your creations down the runway using the Wii Balance Board™ accessory.
The game features all of your PR faves - Tim Gunn, Heidi Klum, Nina Garcia and Michael Kors - as well as the top eight contestants from season six including reigning Project Runway winner Irina Shabayeva.
If you simply can't get enough Project Runway, I suggest you snag a copy of your own for $39.99 at www.atari.com. You can also follow updates on Twitter and fan the game on Facebook.
In honor of the launch, I have $50 Visa gift cards to give away to three lucky readers. Just think - you can put it towards creating your very own accessory wall! To enter, tell me your favorite Project Runway designer of all time in the comments below. I'll choose the winners on Friday, March 12 at NOON. Good luck!
FTC Disclosure: Gift cards provided by Atari for giveaway
UPDATE: This giveaway is closed and the winners are comment #'s:
Stay tuned for an email from me, winners!
Pantene Winners Announced!
Stay tuned, commenters 31, 212, 172, 25 and 80! I'll be in touch today for your addresses so that Pantene can ship your year-long supply of hair care!
Thanks to all for entering and don't forget to enter HERE for a chance to win a Schick Intuition Limited Edition Razor and refills!
Win This: Schick Intuition Plus Limited Edition Razor!
I'm a traditionalist when it comes to hair removal, so I've been known to rely on a razor. One of my faves is the new Schick Intuition Plus Limited Edition Razor.
It goes without saying that the Schick Intuition Plus removes hair effortlessly - but it also has a built in Skin Moisturizing Solid, which eliminates the need for shave gel, soap or body wash. Instead, the shea butter, vitamin E and aloe soothe and moisuturize your skin as you shave, making this baby perfect for travel, or let's face it, time-stretched mornings.
Best of all, the ergonomic handle now comes in THREE limited edition designs (just one is shown to the left). This slim design fits comfortably in the hand and more importantly, it's totally cute!
Schick Intuition Plus Limited Edition Razors normally retail for $9.29 each (refills are $9.99 for 3) but lucky eye4style readers have a chance to win one of THREE with refills! Simply enter your name and email address into the widget below and tell me your fave color for the handle - pink, blue or green. The winners will be selected next Saturday at noon. Good luck!
Win This! AmorePacific's Treatment Enzyme Peel
For years, I tortured my super-sensitive skin with intense physical and chemical exfoliants. I was convinced, absolutely convinced, that scrubbing my sins away (literally) would solve all of my skin issues.
The truth was, I was doing more harm than good. Skincare products don't have to scrub, sting or burn to work. In fact, most derms agree (unless they are endorsing a product line, of course), that simple and gentle products are the best picks for any skin types. Okay, okay...I'll step off my skin soapbox now and move on to the product at hand...AmorePacific's stellar Treatment Enzyme Peel.
This sulfate-free powder (the clever bottle dispenses exactly the correct amount in one pour) acts as a gentle yet effective skin resurfacer when mixed with a bit of warm water. To intensify results, leave it on your skin for a moment or two before rinsing. I like to indulge about twice a week, but if you're an exfoliating maniac, the Treatment Enzyme Peel would certainly work for daily use.
Intrigued? I hope so, because I have good news to share! One lucky eye4style reader will win their very own AmorePacific Treatment Enzyme Peel, valued at $60!
To enter, simply leave a comment below by midnight on Tuesday, July 21. One winner will be chosen at random using an integer generator. Good luck!
Win This! Current/Elliott Boyfriend Jeans from Chick Downtown
Up for a wardrobe refresher this season? I'm your savior, dear friends. I'm giving away one amazing pair of current elliot jeans (worth $229). If you're not in the know, Current/Elliott is THE go-to brand for amazingly perfect, distressed denim that works equally as well dressed up or down. I love pairing mine with a loose, comfy top from BB Dakota and a pair of flat sandals or even heels for a chic-yet-not-trying-too-hard look.
To enter, you must do one of two things - leave a comment below OR follow me on Twitter and tweet your entry via the widget below! To double your chances of winning, you can do BOTH.
A winner will be chosen at random on May 12. Good luck!
p.s. Don't forget - while you're here, you can also enter to win luxe Davines hair care products and Lavanila's NEW Healthy Deodorant. Woo Hoo for free stuff!
THE CONTEST HAS ENDED AND BEKA IS THE WINNER! CONGRATS!